One of Portland’s largest news broadcasting networks, WGME, posted a newscast online about a bridge repair proposal to a heavily traveled roadway in the metropolitan area. The news anchor provided supple information about the story. I thought his lead into the story was also extremely effective. His lead went as follows:
What some consider as the gateway to Maine’s largest metropolitan area is about to get a face-lift. The Maine Department of Transportation unveiled plans this morning to replace the Veteran’s Memorial Bridge. The current bridge connects Portland and South Portland and carries more than 22,000 vehicles a day. But years of wear and tear and increasing traffic make the $63 million project necessary.
All of the necessary components of a lead were evident, except for maybe the ‘how.’ The newscast includes a clip of the announcement from the Maine Department of Transportation’s Commissioner, David Cole. I think the clip adds accuracy and background to the story. The anchor goes on to explain how and when the project is planned to start. Overall, the story is very concise, which is exactly how many people would want to have it. This is not breaking news, so there is no need for a sense of urgency or time relevance.
Plan For New Bridge Unveiled
Posted: Thursday, February 4 2010, 06:43 PM EST
http://www.wgme.com/newsroom/top_stories/videos/wgme_vid_2331.shtml
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